design-system
token-engineering
figma-tooling
multi-brand-theming
front-end-dev
system-architecture
design-operations
Project Type
Enterprise Design System
Technology
Figma Themer Plugin Design Tokens/Varients FullStory GitHub
Scaling design across a global travel ecosystem
Expedia Group's brands were each building in isolation, duplicating effort, drifting apart, and shipping too slowly. The mandate: unify them under one design system without losing what makes each distinct.
Brief
Challenge
Solution
Impact
A New Standard for Speed and Consistency.
EGDS shipped in four months and reset how design and engineering operate across the group. A single, token-driven source of truth retired redundant libraries, cut friction across the pipeline, and drove faster, more coordinated CRM execution.
